Big tech for small transit

Do more with less. It’s a common refrain for companies of all sizes across the country. Improve efficiency, streamline operations, increase productivity—and reduce the bottom line.

It’s a familiar story we hear time and time again from transit agencies across the country; there’s plenty of money available for the large urban or national transportation entities, but the little guy should get accustomed to scraping by—even when it’s in these areas the service is needed the most. The big guys have the luxury in upgrading to the newest technology and offering riders with the spoils of modern convenience. Real-time vehicle tracking, station signage, infotainment systems, and on-board Wi-Fi are commonplace in high-density populations where such amenities are expected. In smaller markets such offerings are often viewed as an unnecessary trappings—especially when it comes to keeping the basic services up and running.