Case study: Lassen Rural Bus

In Lassen County California, Lassen Rural Bus (LRB) only has a handful of fixed route buses—12 to be exact. What’s different about this community is that its ridership primarily consists of commuters —many of whom are elderly. When Lassen was awarded funding that could be allocated toward adopting some advanced technology, it was extremely important that the solution helped the community LRB served—and not become a distraction. The first breakthrough in the system was discovered before ETA’s SPOT® Intelligent Transit System (ITS) was installed. It was during a meeting of the transportation commission where a member of the Office of Emergency Services helped the community understand just how SPOT could be used to relay important service information to the public in real time. “The benefit of being able to use a ‘service announcement module’ was a real game-changer.